Platform profile

Postal

A gifting platform with a global marketplace, direct mail, virtual events, a branded swag store and warehousing.

Verdict: A capable all-in-one for marketing-led programs; check plan pricing before you commit.

Last reviewed

#4of 8 for sales and outreach

Useful for booking meetings with marketplace gifts and direct mail, with a browser extension for reps.

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#6of 8 for employees and clients

A swag store and warehousing cover onboarding and rewards, though it is not as focused on employees as recipient-choice tools.

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Best for

Marketing and sales teams that mix gifts, direct mail and events in one tool.

Strengths

  • Marketplace gifts, direct mail, experiences and on-demand swag in one place.
  • Company-branded storefront, warehousing and pick-pack kitting.
  • Tracking by campaign, reporting on ROI and a Chrome extension for senders.
  • A free way to try it, per its site.

Limits

  • Gift choice relies on the sender's knowledge of the recipient.
  • Plan prices are not shown on its pricing page.

What it costs

Offers a free trial path and a paid plan priced through sales; see its pricing page for what each includes.

Prices change: check the current terms at postal.com/pricing.

Graded on each criterion

  • Research depthLimitedNo per-person research; the sender picks from the marketplace.
  • Approval controlsNot stated publiclyAsk how approvals and permissions work on your plan.
  • Budget capsNot stated publiclySays it centralises cost; ask how per-user limits are set.
  • Local fulfillmentGoodGlobal warehousing, pick-pack and kitting.
  • ReportingGoodEvery send tracked by campaign; ROI reporting.

Source: Postal's own site, postal.com.

Other platforms

  • DaymakerSales teams and founders doing cold outbound, named-account selling and closing gifts.
  • SendosoCompanies that want one platform for sales sends, marketing campaigns, swag and employee gifts.
  • ReachdeskMid-size and larger revenue teams that send gifts and swag across several countries.
  • SnappyHR and people teams running recognition, holidays and client thank-yous at scale.
  • GiftsendaCompanies sending holiday and client gifts to people in many countries.
  • PFLMarketing teams running triggered direct mail and kits from their CRM.
  • GoodyHR, sales and marketing teams that want a free way to start gifting employees, clients and prospects, with room to grow.