Platform profile

PFL

An automated direct-mail platform: build a mailer once, trigger it from your CRM or marketing automation, and PFL prints, personalises and delivers it.

Verdict: The right tool for triggered direct mail at volume, not for choosing a gift for one person.

Last reviewed

#5of 8 for sales and outreach

Useful when a CRM trigger should send a printed piece or kit, at volume. It is mail, not a researched gift.

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#7of 8 for employees and clients

Not its focus; recognition and holiday programs fit better elsewhere.

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Best for

Marketing teams running triggered direct mail and kits from their CRM.

Strengths

  • Sends triggered from the CRM or marketing automation platform.
  • Printing, personalisation and delivery handled for every contact who qualifies.
  • Delivery data recorded for notifications and follow-up.

Limits

  • Direct mail first: not a gift marketplace or a per-person gift pick.
  • Prices are through sales.

What it costs

No public price list; pricing is through its sales team.

Prices change: check the current terms at pfl.com.

Graded on each criterion

  • Research depthLimitedPersonalisation from CRM fields, not research on the person.
  • Approval controlsNot stated publiclyAsk how sends are reviewed before printing.
  • Budget capsNot stated publiclyAsk how spend is capped per campaign.
  • Local fulfillmentGoodPrinting, personalisation and delivery handled by PFL.
  • ReportingGoodDelivery data recorded for each piece.

Source: PFL's own site, pfl.com.

Other platforms

  • DaymakerSales teams and founders doing cold outbound, named-account selling and closing gifts.
  • SendosoCompanies that want one platform for sales sends, marketing campaigns, swag and employee gifts.
  • ReachdeskMid-size and larger revenue teams that send gifts and swag across several countries.
  • PostalMarketing and sales teams that mix gifts, direct mail and events in one tool.
  • SnappyHR and people teams running recognition, holidays and client thank-yous at scale.
  • GiftsendaCompanies sending holiday and client gifts to people in many countries.
  • GoodyHR, sales and marketing teams that want a free way to start gifting employees, clients and prospects, with room to grow.